Grupo por fecha (día, mes, año)

from django.db.models.functions import TruncMonth
from django.db.models import Count

Sales.objects
    .annotate(month=TruncMonth('created'))  # Truncate to month and add to select list
    .values('month')                          # Group By month
    .annotate(c=Count('id'))                  # Select the count of the grouping
    .values('month', 'c')                     # (might be redundant, haven't tested) select month and count
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