XML a columna SQL

SELECT TheKey, 
    TheData.value('(/Group1/Title/Name)[1]', 'varchar(100)') AS Name,
    TheData.value('(/Group1/Title/Phone)[1]', 'varchar(100)') AS Phone,
    TheData.value('(/Group1/Title/Email)[1]', 'varchar(250)') AS Email,
    TheData.value('(/Group1/Title/State)[1]', 'varchar(100)') AS [State]
FROM MyTable
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