Cómo en cursiva en HTML
<p>This is some normal paragraph text, <em>and this is some emphasized text.</em></p>
REX OMIV
<p>This is some normal paragraph text, <em>and this is some emphasized text.</em></p><i></i> - is the tempting option to italicize
<em></em> - is the better way to do it, visually same but internally
tells the machine there is much emphasis on the word!